Great article in The Guardian:
Smarter working 2014: Eggnogg
‘In order to grow the company, I made the decision to invest in putting people in place that were better at the jobs I wasn’t good at’
Eggnogg specialises in award-winning colour-in products for children.
Like many small businesses I started Eggnogg by taking on every part of the business myself. When the business had a huge growth spurt a couple of years ago, I realised I was getting snowed under with everything. The phrase ‘Jack of all trades, master of none’ came to mind.
In order to grow the company, I made the decision to invest in putting people in place that were better at the jobs I wasn’t good at. Once I’d let go of those areas of the business, which was difficult at first, it allowed me to dedicate myself to the part I really enjoyed – the product design – leaving the sales, marketing, accountancy, PR and fulfilment to the professionals!
As a result, the business is running much more efficiently with a higher turnover and increasing profitability.
Kate Edmunds is the director of Eggnogg